Technology and Equipment

CropPro has invested heavily in technology because we believe that innovation is becoming more and more difficult to find in agriculture today. It is getting harder to make a living even with the latest technology. An increase in technology provides a "shift" in the supply curve. Once adopted, it can provide a new standard - perhaps a higher quality product, increased yield, or lower cost of production. CropPro is working hard to find the technology gaps so we can develop innovative services to fill those gaps.  

Nearly all technology in agriculture has been centered around iron, crop genetics, and products. Iron has gotten bigger, better, more efficent, and more durable. Crop genetics have provided increased yields and more specific end-user attributes. Products such as fertilizers and pesticides have helped increase production. In general, technology has come at a high cost relative to the potential profit it offers.

Today, these three technologies have only succeeded in producing more food and forced farmers to pay the price to be in the game. The technology has captured the value, the farmer has not.

How CropPro is Driving Innovation with New Technology

Farming appears to be one of the few business designs in the world where computer technology isn't the major item driving innovation.

Explore the quick links on the right to see many of the technologies we currently use. The first thing you will notice is that it is primarily "computer based". Most of the technology listed is realtively low cost and easily adopted. However, in most cases the issue is that the farmer is too busy seeding, spraying, harvesting, and hauling to be able to spend time in the field with an iPAQ or learning how to use a GIS system.

CropPro is utilizing the latest technology to collect, measure, investigate, and fine-tune many attributes of our farmers fields. From how our herbicide recommendations impact weed populations to where farmers can reduce fertilizer costs, we are constantly working with new technology to drive innovation into the fields of our clients.